Saturday, June 16, 2007

Truth By Any Other Name

I’m somewhat incensed at the way marketers try to turn a negative feature about their product into a good thing. A recent annoyance is all the ads for the new pharmaceuticals that boldly announce the symptom, how their product goes about “fixing” it, and then in the fine print or in vocally whispered side effects of the drug, they happen to announce the very side effect that is the problem you are taking the drug for in the first place.

I believe new drugs are being approved much too early, before enough time has elapsed to reveal harmful long-term effects not included in the lumped narrative side effects. It’s obvious based on the amount of drugs that have recently been recalled. What will be the problems encountered in twenty or thirty years by people taking these insufficiently tested medicines now?

Another big product, as well as advertising, change was when animal testing became unpopular. What the marketers did was to make the term “clinically tested” sound desirable. The unthinking public accepted this without much attention. We blindly use the cosmetics, hair products, over-the-counter remedies, and even some prescription drugs. Do you know what that makes us?

We are the first animal to be testing the product. Bad move in my opinion.

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